Love it or hate it there is no denying that Facebook is a modern day phenomena. Millions of people spend hours treading the posts of friends and colleagues, playing games and following celebrities and their favourite brands. With such a high impact, and hence market penetration, Facebook is an excellent place to promote your business, to share ideas, market special offers, communicate with clients and to grow a ‘following’.
However, for those that have looked into creating a Facebook profile for their business, you may have already observed that Facebook actively exclude business profiles in their terms and conditions. To quote them; “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If your business’ profile gets shut down by Facebook for violating this rule, your friends list will vanish with it so I would strongly advise that you stick within the Facebook guidelines.
Basically, what the Facebook terms mean is that a business can only be represented by an individual. The profile (user account) MUST be the name of a real person, usually the owner of a company or significant partner. The profile that is created is THEIR PERSONAL Facebook profile, not the company’s. The business can only be represented by the creation and maintenance of a Facebook ‘page’, which is a sub-element of an individual’s profile.
How Do I Create My Facebook Business Page?
The first thing to do is to decide WHO will own the page. The new page MUST be created from an existing personal profile so logically the profile should belong to someone senior in the company.
#Login to the personal profile
#Enter facebook.com/pages and click “Create Page” in the upper right
You will then be asked to select a category for your business page:
Select your category (e.g. Local Business)
You will be prompted for further information based on your category. (e.g; a Local Business)
Complete the category form (use your town name in Location)
Click Get Started
Next you will be prompted to provide further information about your business and a suitable web address for your new page will be suggested. Complete these steps and your new business page is created.
Adding Friends and Contacts
Now you need ‘followers’. When the page is created you will be prompted to invite your existing Facebook friends (from the personal profile). Additionally you can send an invite to an email list. So, for example, if you have a large client list in Outlook you can prompt Facebook to send an email to all the contacts inviting them to follow your new Facebook page.
How do I post updates to my business page?
Login to your personal Facebook account as normal then look at the top right
You will now see your main site plus the new ‘page’ that you created. In the example I have Taff Lovesey as my profile and two business pages, Lites PC and Taff Lovesey’s Fantasy Books. To use the new Page just click on it!
This should be enough to get you started. Good luck!