How to Create a MailChimp Campaign / Email Communication

This info assumes you already have a list of ‘members’ in your account.

Begin by clicking on Create Campaign


Select the email list to use (we only have one called Current Memberlist)


Give your campaign a name then add an Email subject line.

Fill in the name of the sender and email that you want to use for your email campaign.


Select the various Tracking options that you’d like.

I’d suggest a minimum of the first three so you can see who has opened the email.


If you want to utilise Social media options tick the relevant box


Click Next


Select the template that you’d like to use. Mailchimp provide a good selection.


You are now on the email design page


Click the first box on the left to setup the top header.

You can now use an image already uploaded or upload a new image from your PC.
Below we have added the BBC logo


Click the second box down on the left.

This is where you design and create your main email message. The box on the right is now the edit box for your email with a preview on the left. Using this section is much like using a Word Processor.




The third box on the left is the ‘legal bits and pieces’ around identifying the sender and providing unsubscribe buttons. You shouldn’t need to change this.


Click Next and you’re ready to review options


Review the data and if all good then click Send.


Mailchimp now confirms acceptance and queues the email for distribution.


The campaign will now be sent to all listed.

You can login to Mailchimp at any point and look to see who has received/opened etc;

Note: for most small businesses and non-profit organisations, Mailchimp is a free or low cost option that not only keeps you legal but provides some good tracking tools and social media options.

Taff Lovesey (fantasy novels)

About taffybach

Author of the young adult fantasy novel series, The Portal Chronicles, including The Spider Gem and The Shimmering Gate. When not writing and promoting Taff runs a small IT support company, LITES PC based in Bourne UK.
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